One of the best things about PPC landing pages or landing pages, in general, is that they
can perform different functions depending on your business’s needs. A PPC landing page
is excellent for your online PPC ad campaigns. Each campaign would require
a dedicated landing page.
Without a dedicated PPC landing page, you’ll experience a higher bounce rate,
low conversion rates, and overall low PPC campaign performance.
The end goal is to entice PPC visitors to convert. In order to make this possible,
landing pages should have specific elements that as a whole, contribute directly or indirectly
to visitor conversion. Continue reading to learn more about these special elements!