How to reduce website load time?
All of us love surfing on the internet, there are different purposes for surfing. Some people are looking for blogs to read, some are doing a job search, some are for shopping. Though everyone has a different purpose, they all have one thing in common, that is they always spend more time on websites which take less time to load.
So, Page speed is a more crucial factor in SEO, which helps you to reduce bounce rate of a website. Bounce rate is nothing but User exits the website from the same webpage as he entered on the website without browsing more on your website.
There are many tools available to check a Page Speed –
- Google Pagespeed insights – It gives you page speed in the form of ratings out of 100. If you are having numbers from 80-100 then your website is so smooth to load. If your rating is less than 40 then your website is taking a lot of time to load. Using Pagespeed insights is somewhat beneficial as it gives you suggestions for improvement with effective loading of a time.
- GTMetrix – It shows your page speed grade wise like A, B, C, D & how much time it takes to load in seconds. It gives you suggestions for improvement in your page speed.
- UberSuggest – It shows you page speed in seconds with name of components & their loading time.
- Small SEO Tools.
All the tools mentioned above shows you the website load time or website speed for both Mobile & Desktop. Normally a Website loading time should be 0-5 seconds, which helps you to reduce the bounce rate & increase in a user engagement with your website & ultimately conversion rate.
Following metrics shows you that how page speed matters in bounce rate –
Now, how can you reduce the website load time?
- Minimize HTTP Request – HTTP request is nothing but when a user visits a page of your website, then your server processes this request & returns the required page on the user’s browser. That means fewer HTTP requests makes reduction in website load time.
- Minify & combine files – Minifying a file is a process of removing unnecessary elements from the file & rewriting the file to reduce the file size. It helps to load & transfer files more quickly which results in reduction in website load time. Combining some files will reduce the website loading time as it will reduce the amount of time to call these assets from the server.
- Minimize time to first byte – Time spent for initial response of a server to load a website is known as a Time to First Byte (TTFB). Reduction in TTFB helps you to load the website faster. There are different ways to reduce TTFB –
● Switch to faster web host
● Use a server which is closer to your user
● Install a caching plugin
● Switch to faster DNS provider
● Use of content delivery network
● Cache everything on CDN (Content delivery network)
- Reduce server response time – Server response time is nothing but a duration between a user request (by clicking link or by typing URL) & server responds to that request. Reducing this server response times improves your website speed. There are different ways of reduction in server response time –
● Check your hosting
● Choosing web server carefully
● Optimization of web servers
● Reduce bloat
● Optimization of database
- Choose the right hosting option – Choosing a right hosting plan means having access to the right allocation of resources to keep your website loading quickly.
- Run a compression audit – Compression of files means reducing a file size without compromising it’s quality. You can check how compression can help you to increase your website speed by running a compression audit.
- Enable compression – As you know, the smaller the file size, the faster your page will load. You can enable compression by using GZip. It is a tool which has the same strings of your code which temporarily replace these code from your file & reduces the file size. Which results in increment of website loading time.
- Enable browser caching – When you visit a website, some components get stored in a hard drive or cache or in temporary storage. Next time when you visit this website it will load without having to send an HTTP request to the server.
- Reduce image sizes – As we all know that images which we add on a website are of larger sizes which makes your website heavy. We can optimize these images which reduces the image size without affecting the quality of images. To get this result you can use PNG or JPG images which don’t lose their quality after compression.
- Optimize CSS delivery – You can add CSS in your website by 2 types as an inline CSS or external CSS. The inline CSS gets loaded while the HTML file is getting loaded & the external CSS file gets laid after the HTML time. It increases the loading speed of a website.If you added all css code into one file as a main CSS it will reduce the loading time of all CSS files to loading one CSS file.
- Reduce the number of plugins – As the more plugins, the more loading time. If you check the effect of plugin before adding it to the website, it helps you install the right plugin which helps you to reduce website load time.
- Reduce redirections – Redirections are necessary to fix the broken links, it is good practice to add redirects to remove broken links & increasing performance of your website.But having many redirections increases load time as it send more HTTP requests so it’s good practice to have less redirections to reduce HTTP requests & reduce page load time.
- Reduce external scripts – There are many third party scripts running on your websites which increases the load time to identify these external scripts by reopening the network tab of the Developer’s tool which helps to reduce external scripts. This results in reduction of website load time.
- Monitor mobile page speed – While monitoring your website speed on Desktop, you need to monitor it for mobile also. As website loading speed on mobile also helps you to increase your Google ranking.
Reduction in website load time helps you to get a high conversion rate, increment in organic ranking of your website.