Social Media Marketing in 2021
In 2021,social media marketing is nothing but a boon to the all business, as still in2021, we are continuing a new normal lifestyle, but there are some fewer restrictions than year 2020. Due to this reason many customers are preferring to buy their essential products online. As we all know that the customers who buy products on line are mostly young people from age15-40, they all spend their much time on social media like, Facebook, Instagram, tweeter, LinkedIn is also there, but it is regarding the industries you can say. So, if you want to target they young customers like 18-30, then Facebook & Instagram must be your key points or best platforms to sell your product. On this platform you always have seen the ads of e-commerce websites like flipkart, myntra, amazon etc. But Nowadays, you can see there are many businesses showing their products on Facebook like jewellery brands, clothing brands, accessories, grocery stores etc. By considering above, you can say that in 2021, social media marketing is used by every business for their online sales & services.
Now, let’s see how you follow it in 2021,
1. Set goals that makes sense to your business –
We all know, when we spend some money on marketing, we need a sale. So, that should be your primary goal to work on. Many businesses just want to get engaged with customers or many just want to increase their followers on social media. It means that every business has their goal to work on it & on that they create their content & ad campaigns.
Let’s see how many different goals, you can set for the social media –
Brand Awareness –
If you are new in the market, then you create your image in customers mind. It can be done by frequently showing your brand image to the customers, it means that you need to increase impressions of your brand images on social media. This type of campaign helps you when you are actually going to sell your products in the market. You can say that it’s a primary step before starting actual selling.
Generate leads & sales –
This type of campaigns help you increase leads which can be converted later as a customer & in the next step you can directly sell your products to them.
Grow your brands audience –
It is nothing but increasing followers to the brand. So, you can easily get engaged with people who are new to your brand.
Drive traffic to your site –
It is also one of the benefits of Social Media Marketing, when a customer wants to buy a product they have seen on social media,you can redirect them to your website for further process. Using the above goals you can get genuine customers for your business, it helps you a lot when you work on two goals together.
2. Take time to research your audience –
After setting your goal of ads, it’s time to start work on your audience. Regarding your products & your working area you cantar get your audience. For example, your business is to provide fruits & vegetables, then you should target the audience which is nearly 10km away from you. Age also plays a large role in targeting the audience, like if you want to sell dresses for toddlers, then your audience age should be like 25-35, as they are parents of toddlers. If you are still not able to find the right audience, then you take help of analytics tool, they can give most probable data to set audience.
3. Establish your most important metrics & KPIs –
If you are selling anything, then your strategies should be data driven. You always have to keep eye on following data, before starting a campaign –
It is a number, which gives you a number of unique users who see your post.
It shows how many times a customer has clicked on your post.
It shows how users reacted to your post, means howmany likes, shares & comments are there.
Hashtag performance –
It helps you to find out the most suitable hashtag for your brand & which hashtag is mostly used by the users. These points will help you to create content.
4. Create some engaging social content –
Now, after knowing your goals, audience & metrics, it’s time to create engaging content for ad posts. In social media only written content doesn’t make that much impression on users, you have to add some photos, some questions in your post, so users can interact with them & can find them attractive. You can use following types of content –
You can post images by selecting a theme. If you followa theme for your posting it helps you to create an impression of your brand on customers.
You have to add stories on your social media which provokes your users to react to them, it helps you to increase the user engagement.
Short Form video –
It’s time to add some videos regarding your business on social media, these small videos help you to get more user engagement because users are spending time on your post.
5. Make your social content as timely as possible –
Timeliness is more important in SMM, your wall or your page should get updated frequently, it gives your users a fresh vibes. You can also post your posts regarding user’s engagement, you can actually find out the time when users are more engaged with your posts. You can also have to give answers to your users to keep them in touch with you.
6.Keep an eye on what is working & what isn’t ? Always keep improving –
In SMM, you have to keep an eye on what things are working for you & what are not working. While designing ad campaigns you can study your previous mistakes & find out what are the best things for you. You can take help of metrics & KPIs for it. Which helps you to improve your previous mistakes & work on it.
The above mentioned points are help you out to planout a best marketing strategy for your SMM in 2021, it gives you the mostfollowed stategies foryour business.