Post-Pandemic Marketing Strategies to Help Small Businesses Thrive
The Pandemic situation is again rising in India, the impact of this pandemic situation is the worst on everything from living entities to non-living entities. But there is one positive aspect of this situation also that is , it is boosting the word “Go Digital”. This “Go Digital” has become very popular in this pandemic situation because everyone is online today from their home.
Nowadays, we are more dependent on non-living entities than living one. Now, All our daily needs can be fulfilled online like Grocery shopping and clothes. Before the Pandemic situation we used to buy only electric products, clothes, accessories online, there are many platforms available for it. But, as you can see many e-commerce companies also started to provide all your daily needs online. These daily needs are varying from your home grocery to your medicines.
These are the things about the businesses which are already on digital platforms, then what about the businesses which are still not able to get online. In this category there are businesses like Hostels, hotels, small vendors, small organizations, gyms, institutions, colleges etc.
For this type of business, there is the option of Digital Marketing or Online marketing, you just need to find out the ways to grow your business online.
Depending on the type of your business, there are different ways to grow your business online. You can use the paid , unpaid platforms to grow your business online through Digital Marketing. There are various tools or platforms available for digital marketing like,
Social media marketing – As everyone is at home due to pandemic situations they are
supposed to be more online on social media platforms. If you need more customers to buy your product or service online then you need to increase your presence online. If your products or services get shown online on your customers social media accounts while they are surfing through their profile, they are more likely to get involved with you. This will help you to get online customers. This type of marketing is helpful for all types of businesses like hotels, hostels,gyms, institutes, colleges etc. Grow your business through social media marketing.
Local SEO – Local SEO is nothing but growing your business locally, this helps you to get new customers which are living in your nearby areas like within 5km radius. Local SEO is a listing provided by Google Search Engine, the ranking in this listing is dependent on the geological distance of customers to your business, reviews given by previous customers, frequent updates regarding your business, offers etc. It is a very useful tool as there are a lot of chances to get you more customers because it is much common that we are always looking for the nearby services or stores with good quality. Get to know locally.
SEO – SEO is the most powerful tool to grow your business online, if you are a service provider you need to have a website & if you have a website then you need to get ranked in the search engines. In this situation SEO is compulsory to get higher ranking in the search engines. There are 2 types of SEO like On-Page SEO & Off-Page SEO, On-Page where we do changes in the websites which helps you to get more interaction with your customers. In off-page SEO we work on getting more traffic through social media channels & other websites which already have better ranking. SEO helps you a lot because there are still some people who go for organic results than paid one, the reason behind it is they know the quality of services or products you provide. In this situation you will get more genuine customers. Increase your organic ranking.
Email Marketing – Nowadays you can see more promotional emails in your email account than the primary one. These promotional emails include offers, discounts etc. It is the best way to get engaged with your customers as it helps you to leave the impression & presence of your business in the customer’s mind. Every person checks his emails on a daily basis. So, there are a lot of chances to get more conversions through email marketing. Maybe you will not get the business at the same time you have sent the email but there is a chance that a customer will think of you when there is a need for a product or service you provide.
Content Marketing – When you see the offer or discount you get more attracted to that
promotion? Right. But have you been wondering how they can attract you to buy their product, the reason behind is the content which captures your mind. Nowadays content marketing is a main key to capture anyone’s mind to provoke them to buy your service or your product. Many times you have seen a promotional mail in your inbox, they send you the emails which are more readable & provokes us to open that mail, after opening that email there are offers which are bounding with a catchy content. This content marketing also impacts on social media marketing. The more catchy your content & post is more likely it is to get engagement from the customers.
These are the main aspects of Digital Marketing, but what is more important to get your
business online is a strategic planning to grow your business online using above tools or
methods. As the pandemic situation is affecting everyone badly and everyone wants to come online for their businesses, you need to stand out in this competition. We are The Radiant IT Services Pvt. Ltd. are always there to help you out to standout in this pandemic situation with more strategic planning & with the best team of Digital Marketing in industry.