In Digital Marketing, SEO (Search Engine Optimization) is a process of increasing organic ranking of your website or a particular webpage.
In this SEO, you follow 2 approaches to increase your organic ranking.
- On-Page SEO
- Off-Page SEO
In On-page SEO you have to follow the On-Page SEO factors, which are already decided by Google. You have to simply follow these factors & make changes to your website. This helps you to increase your website ranking by a little bit. But, to boost your website ranking, an Off-page SEO strategy plays a major role.
In Off-page SEO, you need to get quality backlinks to boost your website’s organic ranking. There are 2 types of backlinks
In Do-Follow you get a Trust & Traffic from the website from which you are generating a backlink & in No-Follow you get only a Traffic, not Trust. There are many ways to generate backlinks
- Directory submission
- Article submission
- Video submission
- Question and Answer sites
- Social bookmarking
- Forum posting
- Guest posting
- Press Release (PR) submission
- Paid Listings
Commenting – Videos, Articles, Blogs etc.
In the above ways of generating backlinks, there are some sites that give you paid backlinks as well which are always Do-follow backlinks. As we have many ways to generate backlinks, but we are always in need to get quality backlinks which gives you trust & traffic both. There are some guidelines you need to follow while selecting a site to generate backlinks
- Domain Age
- Page Relevancy
- Video views
These factors are very much effective to generate quality backlinks. As viewers or readers, who read comments or blogs can get an idea of your website. Social Media also plays a supportive role in boosting up your organic ranking, by sending traffic to your websites by running paid campaigns or by social media posts.
Conclusion – Whether it is a Do-follow link or a No-follow link both will work to increase your ranking in different ways.