Everyone says that content writing is a difficult part while designing & developing any website. But it’s not true, about 98% of digital marketers say that written content is the most useful key for getting ranking in the organic search results on the search engines, still there are some people also there who say that content writing is less effective or not effective for the ranking.
The conclusion for content will not be effective, says that there is a lot of content available which doesn’t do anything that it has to do.
This article will be helpful to you to improve your content writing quality & success levels.
Below are top 10 factors which you to consider while writing a content –
- Make your headline impressive –
When readers visit your blog, 80% of them read the headline & 20% read the rest part. It means that your headline carries a lot of weight in your blog. Strong headlines have specific information and provide little details to grab the readers into the blog but don’t put a short story in the headline. According to BuzzSumo Analysis for Facebook & twitter , headlines with 65 characters are so impressive to get ranking as well as readers attention for the blog. Still length is not only important words that are important too for headline. Headlines with instructional phrases like “you need to know” or “why you should” are most likely to get shared on social media. It means that your readers always want to read the content which gives them some knowledge & it will not be waste of time.
- Impress readers with interesting intro –
By working on a headline can provoke your readers to click on your blog, now it’s a time to persuade them to read your content. An introduction part of your website should be more impressive so that readers will read the whole content. About 57% of the readers exit from your blog after reading the intro. There are 17% of readers who go further to read & some of them read the full content. It means that, if an intro of your blog or content doesn’t grab readers attention, don’t expect them to read full content. So, it’s good practice to get straight to your point after your headline, like you can add some content for the reason to choose this topic & jump to let get started or let’s see.
- Content for audience-
The starting of the content may keep your reader for a long time on your content or blog but it’s not enough. You need to write your blog or content for a specific audience. It means that don’t write your content for everyone, write it just for small groups of people. For example, the difference between the “tips for great content writing” or “content writing” may have different groups of audience. because if you just write content you may get assumed for something different. If you type tips for great content writing, you will get a great result which is more useful to you & it will be assumed that you are serious about what you are asking.
- Narrow article’s focus-
An article should be focused on the same point from headline to conclusion. Following this approach may help you to get more logical arguments. You just have to write content with the natural flow & which provides a takeaway point to readers. Keep a basic topic with a clear name while writing a content, for example –
- How to improve marketing strategy?
- How to do a better marketing strategy?
- How to plan a marketing strategy for social media?
All of the above are the topics for blog writing, in the first blog title you can’t predict between digital marketing or physical marketing. In the second blog title, you can at least find the goal for readers & in the last blog title you find what readers expect from you & what you need to write to compel that. The above titles may be defined as Bad, Better & Best. It means that it’s impossible to write for the bad category, for the better category you may write with some focus & for the best category you write your content with the full focus on the topic & with the natural flow & with points.
- Engaged content-
After reading a headline readers come to your blog, you should write a content which is more engaged otherwise there will be an increment in the bounce rate. According to BuzzSumo research, every platform requires a different type of content to keep users engaged to read the blog. Study proves that the content with more readability score doesn’t generally score much better than less readability score. You can say that generating the content for your specific audience with specific & focused content is more approachable & appreciative.
- Write with focusing on brand –
Why do more brands stand first than other brands? According to sprout social you may find out the range of factors which are directly related to brand & personality to attach your brand. Once you figure out for whom you are writing & what engages them keep doing it. To achieve this goal of focusing on the brand while writing a content, share a brand to all your employees so there will not be conflict between the content. Your Brand document should include –
- Vision & mission of your brand
- The description of your audience & their value
- Ideal relationship with your audience
- Examples of specific words & phrases you use.
- Provide a expecting knowledge to readers –
Think that you are searching for content writing & you find a first topic which is giving you instructions for Video content, of course you will not visit that blog again. Or imagine if, instead of giving specific tips, I write a blog with 2000 words you will not visit my blog after. That is the reason why you should write great content. That’s is crucial to find what people want from your content before you start writing a content via keyword research.
- Use content outline –
Once you have done with the topic, research for the topic & what the audience expects from your content, it’s time to create an outline. The outline of the content is nothing but defining a structure of your content. It is very simple. Take the questions from your keywords like why?, what?, how? & start using them as points to explain your content. For example, you want to write a blog on SEO for website, then to describe it you will find the questions like –
- Why is SEO important?
- What is in SEO?
- How to do SEO for your website?
- On-Page SEO
- Off-Page SEO
- Include useful tips –
From your content you have to ensure that readers will read something valuable. This thing gives you better sharing , publicity & returning users. To achieve these goals you have to include useful tips in your content which will work for your readers to achieve their specific goal for reading your blog. To make these things possible you have to be expert in your field.
- Add trust factors –
There are 100s of content providers & writers then why people should choose you only. To stand out in the crowd of other content writers you should follow some guidelines. That guideline are – Your content should be trustworthy It should be well researched & authoritative. To achieve these guidelines you can take the help of big names of your field. You can add the links to big names in your content or you can take links from them.
The above are the most valuable factors or key points to remember while writing a content. Just remember that great content writing starts from the defining audience & keeping a structure & natural flow of your content.
In Digital Marketing, SEO (Search Engine Optimization) is a process of increasing organic ranking of your website or a particular webpage.
In this SEO, you follow 2 approaches to increase your organic ranking.
- On-Page SEO
- Off-Page SEO
In On-page SEO you have to follow the On-Page SEO factors, which are already decided by Google. You have to simply follow these factors & make changes to your website. This helps you to increase your website ranking by a little bit. But, to boost your website ranking, an Off-page SEO strategy plays a major role.
In Off-page SEO, you need to get quality backlinks to boost your website’s organic ranking. There are 2 types of backlinks
In Do-Follow you get a Trust & Traffic from the website from which you are generating a backlink & in No-Follow you get only a Traffic, not Trust. There are many ways to generate backlinks
- Directory submission
- Article submission
- Video submission
- Question and Answer sites
- Social bookmarking
- Forum posting
- Guest posting
- Press Release (PR) submission
- Paid Listings
Commenting – Videos, Articles, Blogs etc.
In the above ways of generating backlinks, there are some sites that give you paid backlinks as well which are always Do-follow backlinks. As we have many ways to generate backlinks, but we are always in need to get quality backlinks which gives you trust & traffic both. There are some guidelines you need to follow while selecting a site to generate backlinks
- Domain Age
- Page Relevancy
- Video views
These factors are very much effective to generate quality backlinks. As viewers or readers, who read comments or blogs can get an idea of your website. Social Media also plays a supportive role in boosting up your organic ranking, by sending traffic to your websites by running paid campaigns or by social media posts.
Conclusion – Whether it is a Do-follow link or a No-follow link both will work to increase your ranking in different ways.
Search Engine Result page(SERP) – Latest Trends in 2021
Search Engine Result Page shows us websites related to the search query. This SERP shows a result as Ads first then local listings & organic results and ends with the ads again. To decide the occurrence of websites, ads & local listings on SERP Google follows an algorithm that scans websites according to the query & sets the ranking of the websites.
This SERP algorithm changes several times a year. But as there are very minute changes every time it doesn’t affect the ranking that much.
In 2021 also, SERP is ready for updation which may affect your organic ranking.
Let’s see what this updation brings –
Focus more on User Intent –
Before year or two keywords or user queries used to play a very important role in the ranking of websites as SEO focused mainly on keywords, keyword search volumes, and content which includes keywords with a density of keywords kept in mind. Now, there is a little bit of change in the way of keyword role, now the algorithm focuses on user intention according to the search query, which means that the content you are going to write on webpages should understand the user intention also. For example, if anyone is interested in buying a fish tank for a house, then it will take the user’s intent as he is in search of tank size, types of fish, fish food, etc. So, the content which is full of this information will rank organic.
Focus more on user behaviour, not on keyword search volume –
A keyword search volume is used to be the major factor to add content on the webpages & to add description & headings in the Ad copy. But the keyword search volume itself indicates that there is high competition for this keyword, so everyone is in the race to get the rank for the same keyword. Then how to be different from the others? Check your user behavioural analytics which helps you to find where a user comes from as direct, referral or social media. Then the path flow of user behaviour on the website & where the content of your website promotes a new product which is in offer or sale. To track this behavioural analytics of users you can follow the Google Analytics tool which gives you an exact idea of your user behaviour which helps you to be different from the competitor.
There are others factors also which plays a important role in SERP rankings –
Natural language processing –
Google doesn’t only search for what users are searching for, but it tries to understand what users are exactly looking at by natural language processing. It is done by artificial intelligence which helps computers to process & understand human language naturally.
For example – If you are searching for “Test cricket match time for tomorrow” on Google, it shows you the whole timetable for test cricket as you haven’t specified a team and place for the query. It concludes that Google focuses on User Intent, not on traditional optimization.
More focus on Core Web Vitals –
To improve your ranking core web vitals play an important role. There are 4 core web vitals which includes
How much time page takes to load & displays components.
It is the length of delay between when a user does some action & how much time it requires to process the user interaction.
Visual Stability –
Mobile Experience –
Your website should be responsive regarding the device on which it is opened. You can enhance your website’s mobile experience by using a readable content format on mobile, removing components that take more time to load & using buttons that are more clickable on mobile.
More focus on Passage Indexing –
Passage indexing is a new method of indexing a page used by Google. In this method instead of indexing the whole page, Google snips out the section from the longer page which is not directly related to the user query but related to the content the user is looking for & index it. This passage indexing focuses on the content you have added to a website.
Changes in SERP layout & functionality –
SERP is changing drastically in the last few years, features added are Google Answer Box, local 3-pack & people also ask other users to help them out.
What is in the future of SERP?
More zero-click answers –
Google is enhancing their SERP in a way that users directly get the answer for what the user is searching for, which prevents them from clicking any link.
Local SEO –
As Google has started to understand user intent, it gives you local results more often. That is the reason why GMB is more important.
Google will use Virtual Reality & Augmented Reality in the future -As video usage is rising nowadays Google will definitely use videos, Virtual Reality & Augmented Reality for the SERP in the future.
Google has already started to focus on the Users, marketers have to do the same. You need to focus on passage indexing, user experience rather than focusing on traditional ways of optimization like writing meta title, description for every page. In the end, user intent needs to be more focused on your webpage content.
How to reduce website load time?
All of us love surfing on the internet, there are different purposes for surfing. Some people are looking for blogs to read, some are doing a job search, some are for shopping. Though everyone has a different purpose, they all have one thing in common, that is they always spend more time on websites which take less time to load.
So, Page speed is a more crucial factor in SEO, which helps you to reduce bounce rate of a website. Bounce rate is nothing but User exits the website from the same webpage as he entered on the website without browsing more on your website.
There are many tools available to check a Page Speed –
- Google Pagespeed insights – It gives you page speed in the form of ratings out of 100. If you are having numbers from 80-100 then your website is so smooth to load. If your rating is less than 40 then your website is taking a lot of time to load. Using Pagespeed insights is somewhat beneficial as it gives you suggestions for improvement with effective loading of a time.
- GTMetrix – It shows your page speed grade wise like A, B, C, D & how much time it takes to load in seconds. It gives you suggestions for improvement in your page speed.
- UberSuggest – It shows you page speed in seconds with name of components & their loading time.
- Small SEO Tools.
All the tools mentioned above shows you the website load time or website speed for both Mobile & Desktop. Normally a Website loading time should be 0-5 seconds, which helps you to reduce the bounce rate & increase in a user engagement with your website & ultimately conversion rate.
Following metrics shows you that how page speed matters in bounce rate –
Now, how can you reduce the website load time?
- Minimize HTTP Request – HTTP request is nothing but when a user visits a page of your website, then your server processes this request & returns the required page on the user’s browser. That means fewer HTTP requests makes reduction in website load time.
- Minify & combine files – Minifying a file is a process of removing unnecessary elements from the file & rewriting the file to reduce the file size. It helps to load & transfer files more quickly which results in reduction in website load time. Combining some files will reduce the website loading time as it will reduce the amount of time to call these assets from the server.
- Minimize time to first byte – Time spent for initial response of a server to load a website is known as a Time to First Byte (TTFB). Reduction in TTFB helps you to load the website faster. There are different ways to reduce TTFB –
● Switch to faster web host
● Use a server which is closer to your user
● Install a caching plugin
● Switch to faster DNS provider
● Use of content delivery network
● Cache everything on CDN (Content delivery network)
- Reduce server response time – Server response time is nothing but a duration between a user request (by clicking link or by typing URL) & server responds to that request. Reducing this server response times improves your website speed. There are different ways of reduction in server response time –
● Check your hosting
● Choosing web server carefully
● Optimization of web servers
● Reduce bloat
● Optimization of database
- Choose the right hosting option – Choosing a right hosting plan means having access to the right allocation of resources to keep your website loading quickly.
- Run a compression audit – Compression of files means reducing a file size without compromising it’s quality. You can check how compression can help you to increase your website speed by running a compression audit.
- Enable compression – As you know, the smaller the file size, the faster your page will load. You can enable compression by using GZip. It is a tool which has the same strings of your code which temporarily replace these code from your file & reduces the file size. Which results in increment of website loading time.
- Enable browser caching – When you visit a website, some components get stored in a hard drive or cache or in temporary storage. Next time when you visit this website it will load without having to send an HTTP request to the server.
- Reduce image sizes – As we all know that images which we add on a website are of larger sizes which makes your website heavy. We can optimize these images which reduces the image size without affecting the quality of images. To get this result you can use PNG or JPG images which don’t lose their quality after compression.
- Optimize CSS delivery – You can add CSS in your website by 2 types as an inline CSS or external CSS. The inline CSS gets loaded while the HTML file is getting loaded & the external CSS file gets laid after the HTML time. It increases the loading speed of a website.If you added all css code into one file as a main CSS it will reduce the loading time of all CSS files to loading one CSS file.
- Reduce the number of plugins – As the more plugins, the more loading time. If you check the effect of plugin before adding it to the website, it helps you install the right plugin which helps you to reduce website load time.
- Reduce redirections – Redirections are necessary to fix the broken links, it is good practice to add redirects to remove broken links & increasing performance of your website.But having many redirections increases load time as it send more HTTP requests so it’s good practice to have less redirections to reduce HTTP requests & reduce page load time.
- Reduce external scripts – There are many third party scripts running on your websites which increases the load time to identify these external scripts by reopening the network tab of the Developer’s tool which helps to reduce external scripts. This results in reduction of website load time.
- Monitor mobile page speed – While monitoring your website speed on Desktop, you need to monitor it for mobile also. As website loading speed on mobile also helps you to increase your Google ranking.
Reduction in website load time helps you to get a high conversion rate, increment in organic ranking of your website.
Post-Pandemic Marketing Strategies to Help Small Businesses Thrive
The Pandemic situation is again rising in India, the impact of this pandemic situation is the worst on everything from living entities to non-living entities. But there is one positive aspect of this situation also that is , it is boosting the word “Go Digital”. This “Go Digital” has become very popular in this pandemic situation because everyone is online today from their home.
Nowadays, we are more dependent on non-living entities than living one. Now, All our daily needs can be fulfilled online like Grocery shopping and clothes. Before the Pandemic situation we used to buy only electric products, clothes, accessories online, there are many platforms available for it. But, as you can see many e-commerce companies also started to provide all your daily needs online. These daily needs are varying from your home grocery to your medicines.
These are the things about the businesses which are already on digital platforms, then what about the businesses which are still not able to get online. In this category there are businesses like Hostels, hotels, small vendors, small organizations, gyms, institutions, colleges etc.
For this type of business, there is the option of Digital Marketing or Online marketing, you just need to find out the ways to grow your business online.
Depending on the type of your business, there are different ways to grow your business online. You can use the paid , unpaid platforms to grow your business online through Digital Marketing. There are various tools or platforms available for digital marketing like,
Social media marketing – As everyone is at home due to pandemic situations they are
supposed to be more online on social media platforms. If you need more customers to buy your product or service online then you need to increase your presence online. If your products or services get shown online on your customers social media accounts while they are surfing through their profile, they are more likely to get involved with you. This will help you to get online customers. This type of marketing is helpful for all types of businesses like hotels, hostels,gyms, institutes, colleges etc. Grow your business through social media marketing.
Local SEO – Local SEO is nothing but growing your business locally, this helps you to get new customers which are living in your nearby areas like within 5km radius. Local SEO is a listing provided by Google Search Engine, the ranking in this listing is dependent on the geological distance of customers to your business, reviews given by previous customers, frequent updates regarding your business, offers etc. It is a very useful tool as there are a lot of chances to get you more customers because it is much common that we are always looking for the nearby services or stores with good quality. Get to know locally.
SEO – SEO is the most powerful tool to grow your business online, if you are a service provider you need to have a website & if you have a website then you need to get ranked in the search engines. In this situation SEO is compulsory to get higher ranking in the search engines. There are 2 types of SEO like On-Page SEO & Off-Page SEO, On-Page where we do changes in the websites which helps you to get more interaction with your customers. In off-page SEO we work on getting more traffic through social media channels & other websites which already have better ranking. SEO helps you a lot because there are still some people who go for organic results than paid one, the reason behind it is they know the quality of services or products you provide. In this situation you will get more genuine customers. Increase your organic ranking.
Email Marketing – Nowadays you can see more promotional emails in your email account than the primary one. These promotional emails include offers, discounts etc. It is the best way to get engaged with your customers as it helps you to leave the impression & presence of your business in the customer’s mind. Every person checks his emails on a daily basis. So, there are a lot of chances to get more conversions through email marketing. Maybe you will not get the business at the same time you have sent the email but there is a chance that a customer will think of you when there is a need for a product or service you provide.
Content Marketing – When you see the offer or discount you get more attracted to that
promotion? Right. But have you been wondering how they can attract you to buy their product, the reason behind is the content which captures your mind. Nowadays content marketing is a main key to capture anyone’s mind to provoke them to buy your service or your product. Many times you have seen a promotional mail in your inbox, they send you the emails which are more readable & provokes us to open that mail, after opening that email there are offers which are bounding with a catchy content. This content marketing also impacts on social media marketing. The more catchy your content & post is more likely it is to get engagement from the customers.
These are the main aspects of Digital Marketing, but what is more important to get your
business online is a strategic planning to grow your business online using above tools or
methods. As the pandemic situation is affecting everyone badly and everyone wants to come online for their businesses, you need to stand out in this competition. We are The Radiant IT Services Pvt. Ltd. are always there to help you out to standout in this pandemic situation with more strategic planning & with the best team of Digital Marketing in industry.
Different Ways of COVID-19 Prevention
There is a proverb that “Prevention is always better than Cure”. It is becoming very true about COVID-19. We were assuming that there will not be any sign of COVID-19 or there will be fewer cases of COVID-19 in the Year 2021, but today’s situation does not seem to be like it. After taking some rest COVID-19 is back again with its new mutant. Which is more dangerous than the previous one. The spread & number of deaths are increasing day by day.
Though there is a vaccine available, developing some habits of hygiene or cleanliness for
COVID-19 prevention is more important. The vaccine takes some time to create antibodies in the human body & there is a conclusion that it is only 70% effective to prevent COVID-19. As we have already read or we already know that people who have less immunity power or who are already fighting with some big diseases like Diabetes, Cancer, BP, Heart problems are easily attacked by the COVID-19 virus. But, Hopes are still alive. If you follow some instructions of hygiene or cleanliness for COVID-19
prevention, you can save yourself.
There are many sources available that can guide you in different ways of COVID-19 prevention, but while applying or using anyway for it you have to check that what you are following is trustworthy or not? You can take the help of the official website of WHO, to cross-check it.
We are providing you following guidelines for COVID-19 prevention –
Avoid Close Contact –
We already know about it. The mutant of the COVID-19 virus is spreading at a high speed. So, social distance is very important. In today’s situation, it is very much needed to avoid social gatherings.
Keep Your Hands Clean –
Hygiene or cleanliness is a key for COVID-19 prevention. If we keep our hands clean, there are very few chances of an attack of the COVID-19 virus. WHO already has given the instructions of how to clean your hands? Which type of sanitizer is more effective? We need to follow those guidelines to keep our hands clean.
Wear a Mask –
If you’re going out for any type of work wearing a mask is very important & after wearing
washing that masks are also very important. A COVID-19 virus enters your body through your nose & mouth, that is the main reason you should not avoid wearing a mask in public.
Use disinfectants –
You have to increase s use of disinfectants to cleans regularly touching surfaces like your laptops, your mobiles, tables, doorknobs etc.
Avoid non-essential travels –
Go outside if it is very important only. Prefer work from home culture for your work.
These are the measure precautions you need to take for COVID-19 prevention. If you follow them you will have fewer chances of attack of COVID-19. These precautions also try to boost your immunity because it plays an important role in COVID-19 prevention.
Stay Home, Stay safe & Stay Healthy!
Content Marketing – Short is sweet
Content marketing is a powerful tool to spread your business across the internet. There are various ways to use content for your business. The traditional ways of content writing are Blog writing, content on webpages & new ways for using content as a marketing tool are videos, questions & answers, social bookmarking guest posts, social media, video creation etc.
Do you know that day by day content is getting shorter and shorter?
In 2006, twitter started the idea of short content, which is what we called a tweet, it was limited to 140 characters, later in 2017, it was exceeded to 280 characters. But still it is short. It is the most popular social media which helps to put your moto within a short message. It is more efficient, because your followers no need to read the whole paragraph & they can get an exact idea of your tweet.
Later then, tiktok is there which has a video limit 15 sec though currently it is 60 sec but you have to create a video of 60 sec & then you can upload it in parts, each part with 15 sec duration. Till today, the 60 sec video is not much popular on tiktok, as people don’t have that much time to wait & watch unless & until content is unique & have some quotes or messages or jokes are there.
The above both examples means that people are getting interested in short content which is more entertaining & suitable to read, which can easily satisfy customers or user’s requirements.
So, the long content is out of date, of course not. We can still use it for website writing, blogs but for social media or virtual media you have to go short & short. It is a more effective way of content marketing through social media.
At the end, conclusion is for social media or virtual media, short is sweet!
Reasons To Choose Digital Marketing For Your Business
Digital marketing, online marketing or internet marketing terms itself suggest that taking your business online by choosing digital path instead of traditional path of marketing. Nowadays choosing digital marketing for your business is as important as selecting a location for your business. There are following main reasons to choose Digital Marketing for your business –
- Affordable cost to start marketing
- Measurable Response
- Easy engagement with customers
Selecting digital marketing for your business gives you strategic plans & more conversion rate with those strategic plans at an affordable cost.It increases the range of customers to worldwide. It means that the more you reach your customers,the more you get the business. In traditional marketing we get to reach the customers in limited locations, or you can say your customers are only from your local areas.In Digital Marketing, there is an inclusion of various channels which helps you to grow your business online. It includes Social Media Marketing, Local Listings, SEO, SEM, Email Marketing, SMS Marketing etc. These are the paid & unpaid mediums of internet marketing which are very effective for your business to grow & increase through online as well as physically. Let’s see the following reasons to choose Digital Marketing For Your Business –
- Higher Conversion Rate –
While working in a traditional way to grow your business we often face an issue that there is a low rate of conversion as customers don’t get interested in buying products & they also think that it is a waste of time to listen to product information & buy it.In digital marketing, we can effectively explain the product information to the customer which provokes them to buy your product. There is also a way that we post some key images of products with price. If a customer is satisfied with the price, he goes to buy the product. That is we always get the customers who are going to buy the products & therefore, we get the higher conversion rate in Digital Marketing.
- Increase in Brand value –
Social media is an effective medium in Digital Marketing,it measures your business growth in impression format or customer reach format.This in return, helps to build your product image in the customer’s mind. There is also a review system available on social media platforms which gradually helps you to increase a conversion rate which results in an increment in brand value.
- Helps to grow business in all the way –
The mediums which we used for Digital Marketing are itself a very huge platform. They are customizable & cheaper, which helps you to use your budget on various platforms at the same time & it leads to grow your business in all the way in a very small amount of time & money.
- Cost Effective –
If your business is new & within a few days you want to take it to the top level, you have to spend the whole money on marketing. But while spending money on marketing you have other resources also which you need to take care. That is the reason you can switch to digital marketing because in a limited amount of money you can grow your business & if you have less budget then you can target genuine customers which helps you to increase conversion rate.
- Targeting & connecting to mobile customers –
Nowadays we all use smartphones, we all have the whole world on the smartphones. Everyone uses their phones for every purpose. That is the reason every website is now mobile friendly which helps customers to buy all products online & also there is an increase in social media use from mobiles. Targeting & communicating these customers helps you to grow a conversion rate which leads to increment in business.
Conclusion is that, you have a small business or large business you always need a digital marketing to grow your business.
Every business is getting online, so everyone needs a website as a basic step. There are many platforms by which you can build a website. One of the popular platforms is WordPress. Basically, WordPress is CMS, Content Management System, which provides a proper layout to your website. Using WordPress you add functionality to your website very easily. To carry on with this functionality, you need the help of different plugins. Though using themes you can design a website but still, you need to add functionality & smoothness to your website.
Following is a list of top plugins which are more useful to add to WordPress site –
As the name suggests, this plugin is used to build a contact form. It uses a drag & drop method to create a form. With the help of this plugin, you can create a contact form, email subscription form, payment forms & other many types of forms. It also integrates all popular marketing & payment platforms, which helps you to build form within 5 minutes.
It is one of the best Google Analytics plugins for WordPress sites. It allows you to properly connect your website to Google Analytics, which helps you to keep a track of users who visit your website. It keeps a record of how your website is searched & visited by a user.
We all know that SEO helps you to get more traffic to your website through search engines. All In One SEO helps you to make your website SEO Friendly. It gives you suggestions for improving your On-Page SEO factors.
In the world of Digital Marketing, email is the best tool for keeping in contact with your users after they leave your site. It helps you to gain customer’s trust & rotation visits to your site. If you really want to grow your business, then you have to make email marketing. Constant contact will help you out with this. Constant Contact allows you to build email list & beautiful newsletters for your customers.
It is the most popular conversion rate optimization software in the market. Its functionality allows you to convert abandoned users to subscribers & customers, this ultimately gives you more business & sales. This one of the top plugins is more useful for bloggers, business websites & e-commerce websites.
This plugin is used to build a page for your website with a proper layout. It uses a drag & drop method to add components in your web page. It creates custom pages without writing any code. It is mostly used for creating Landing pages. It has a different template for landing pages, sales pages, thank you pages, 404 error pages, etc.
Do you want to increase your website speed? But don’t have technical knowledge for it? This plugin is for you. It allows you to quickly improve your WordPress website speed. It has all features to improve the WordPress website’s speed including GZip,Use of CDN, Data minifying, file compression etc.
Security is the first priority of online business owners. Sucuri is the WordPress security plugin & web application firewall which provides high standard security to your WordPress website.This plugin monitors & protects your WordPress site from malware attacks, DDoS, XSS attacks, Brute Force Attacks & many more.As these attacks badly affect your website you have to add this Sucuri plugin instantly.
It is the best automation plugin. It allows you to connect your existing WordPress plugins together without writing any code for it. Because of this, you can automate routine admin tasks which leads to saving time & money. In simple terms, you can say that this plugin helps other plugins to talk with each other, so they can work together.
10. Google Workspace(G Suit) –
We know that G Suite has small different applications like Docs, Spreadsheets, Forms, emails, etc. which are created by Google. This powerful set of applications is easy to deploy & costs cheaper. A most important function of this G Suite is it allows you to use professional email addresses with your business domain name right inside Gmail.
11. SEMRush –
It is an All-in-One marketing toolkit for Digital Marketers & business owners. It has powerful tools which help you to improve SEO, paid traffic strategy, social media & content marketing strategy. SEMRush is mostly used for competitor analysis, sousing its plugin you can gather competitive intelligence, which helps you to defeat them in SEO organic ranking.
It is another useful plugin for e-commerce websites & business websites. Which is simple to use & allows you to live chat on your website. It has many customization options, so you can use it on any type of device, which helps you to provide real-time support.
This plugin allows you to add beautiful social sharing buttons to your WordPress website. It also shows you a social share count which helps you to add social proof to your website. In Spite of other paid plugins, the Shared Counts plugin is free with better code quality & performance.
By default, WordPress doesn’t allow you to easily create a multilingual website. The WPML allows you to create a multilingual website with WordPress. This plugin is very easy to use, SEO Friendly & helps you easily create content in different languages.
Website speed is the most crucial factor, if your user is far from your hosting location then your website takes so much time to load. CDN helps you to control this issue. MaxCDN helps you to spread your content geographically on different servers. Which tends to decrement in website load time for any location.
The above are the Top 15 plugins you have to add to your website which helps you to improve performance & functionality. There are other plugins that can help you to save your time & energy for building a website. They are listed as follows –
● WooCommerce – It is the plugin to build your online store.
● Envira Gallery – This plugin helps you build a beautiful gallery of your images.
● Elementor – It is a visual page builder that gives you the ability to craft original designs for your pages.
● Grammarly – This plugin works as an excellent grammar checking tool, which comes with plagiarism detector, vocabulary enhancement etc.
● Optimole – This plugin is useful for image optimization. After uploading any image on a website, it optimizes it up to that it takes less space on the website.
So, all plugins mentioned above are very helpful for your WordPress website. You can use them or you can find options for them.
Social Media Marketing in 2021
In 2021,social media marketing is nothing but a boon to the all business, as still in2021, we are continuing a new normal lifestyle, but there are some fewer restrictions than year 2020. Due to this reason many customers are preferring to buy their essential products online. As we all know that the customers who buy products on line are mostly young people from age15-40, they all spend their much time on social media like, Facebook, Instagram, tweeter, LinkedIn is also there, but it is regarding the industries you can say. So, if you want to target they young customers like 18-30, then Facebook & Instagram must be your key points or best platforms to sell your product. On this platform you always have seen the ads of e-commerce websites like flipkart, myntra, amazon etc. But Nowadays, you can see there are many businesses showing their products on Facebook like jewellery brands, clothing brands, accessories, grocery stores etc. By considering above, you can say that in 2021, social media marketing is used by every business for their online sales & services.
Now, let’s see how you follow it in 2021,
1. Set goals that makes sense to your business –
We all know, when we spend some money on marketing, we need a sale. So, that should be your primary goal to work on. Many businesses just want to get engaged with customers or many just want to increase their followers on social media. It means that every business has their goal to work on it & on that they create their content & ad campaigns.
Let’s see how many different goals, you can set for the social media –
Brand Awareness –
If you are new in the market, then you create your image in customers mind. It can be done by frequently showing your brand image to the customers, it means that you need to increase impressions of your brand images on social media. This type of campaign helps you when you are actually going to sell your products in the market. You can say that it’s a primary step before starting actual selling.
Generate leads & sales –
This type of campaigns help you increase leads which can be converted later as a customer & in the next step you can directly sell your products to them.
Grow your brands audience –
It is nothing but increasing followers to the brand. So, you can easily get engaged with people who are new to your brand.
Drive traffic to your site –
It is also one of the benefits of Social Media Marketing, when a customer wants to buy a product they have seen on social media,you can redirect them to your website for further process. Using the above goals you can get genuine customers for your business, it helps you a lot when you work on two goals together.
2. Take time to research your audience –
After setting your goal of ads, it’s time to start work on your audience. Regarding your products & your working area you cantar get your audience. For example, your business is to provide fruits & vegetables, then you should target the audience which is nearly 10km away from you. Age also plays a large role in targeting the audience, like if you want to sell dresses for toddlers, then your audience age should be like 25-35, as they are parents of toddlers. If you are still not able to find the right audience, then you take help of analytics tool, they can give most probable data to set audience.
3. Establish your most important metrics & KPIs –
If you are selling anything, then your strategies should be data driven. You always have to keep eye on following data, before starting a campaign –
It is a number, which gives you a number of unique users who see your post.
It shows how many times a customer has clicked on your post.
It shows how users reacted to your post, means howmany likes, shares & comments are there.
Hashtag performance –
It helps you to find out the most suitable hashtag for your brand & which hashtag is mostly used by the users. These points will help you to create content.
4. Create some engaging social content –
Now, after knowing your goals, audience & metrics, it’s time to create engaging content for ad posts. In social media only written content doesn’t make that much impression on users, you have to add some photos, some questions in your post, so users can interact with them & can find them attractive. You can use following types of content –
You can post images by selecting a theme. If you followa theme for your posting it helps you to create an impression of your brand on customers.
You have to add stories on your social media which provokes your users to react to them, it helps you to increase the user engagement.
Short Form video –
It’s time to add some videos regarding your business on social media, these small videos help you to get more user engagement because users are spending time on your post.
5. Make your social content as timely as possible –
Timeliness is more important in SMM, your wall or your page should get updated frequently, it gives your users a fresh vibes. You can also post your posts regarding user’s engagement, you can actually find out the time when users are more engaged with your posts. You can also have to give answers to your users to keep them in touch with you.
6.Keep an eye on what is working & what isn’t ? Always keep improving –
In SMM, you have to keep an eye on what things are working for you & what are not working. While designing ad campaigns you can study your previous mistakes & find out what are the best things for you. You can take help of metrics & KPIs for it. Which helps you to improve your previous mistakes & work on it.
The above mentioned points are help you out to planout a best marketing strategy for your SMM in 2021, it gives you the mostfollowed stategies foryour business.
Top 12 Factors To Consider For Web Development
Creating a website with functionality, appearance, eye-catching images, colors & with attractive UI is not a that much easy job. While creating a website you have to consider the other factors also, you have to take care of SEO, content , code integrity etc. and also while working on it web designers & web developers have to work together to load a website on search engines, it should engage customers & also make conversions from that website. It’s a quite difficult job, no?? But not to worry this article is going to help you out to make your website building job easy. In this article, we are to learn about factors which are helpful for you to develop a website-
1. Selecting a domain & host –
We all know that website domain name says a lot about your business. Your domain name should be memorable, no one can misspell it & it should reflect your brand’s voice. Choosing a domain name is some what crucial because you have to consider the SEO factors, simple spellings & brand identity. After considering these factors your website can have higher chances to locate on the search engine. It means that if your website is easily accessible on search engines, you will definitely get more customers. After selecting a domain name, it’s time to select a hosting website, before selecting a hosting website you have to consider the nature of your website & business. For selecting hosting website, consider following factors
- Can your hosting website handle the load of lots of images, videos & presentations?
- Can your hosting website provide you responsive technical support?
- Can it handle a load of traffic?
- Can they provide backup & security?
Before taking the final decision please check out the reviews of hosting services providers from the third party.
2. Backend services –
If you want to develop a website greatly, you have to take care of a functional program at the backend. Without great support from backend it’s impossible to make your customers happy. For building a strong backend for any website you can think about WordPress, a Content Management System & for e-commerce websites you can think about the magneto. Remember that you can show an attractive UI to the user but the engagement of users will totally depend upon how your backend is working for the user.
3. Clean design –
It is the most important thing to consider while developing a website. It’s very important for you to create a clean & appealing design. If your website design is attractive & it’s easy to navigate then it’s a quality design. A clean design helps customers to focus on the brand & content of the website. Often, customers prefer a website with quality design. Therefore, to gain return customers & to give positive user experience clean design is very helpful.
4. Effective Color Scheme –
While selecting colors of your website you have to think about a target audience, branding, company’s niche & elements of the color theory. If you are thinking about selecting a website color scheme depending upon a logo color then it is a good idea but it should not be more overwhelming. So, before selecting a color scheme for your website, spend sufficient time to select colors which can impress your audience.
5. Branding –
Branding is an important factor for every business, whether it is small business or a large business. The placement & design of your brand’s logo say a lot about your business. A professionally designed logo should be placed on the upper left corner of the website, because it is a place from where users actually start to look at a website.
6. Functionality & usability –
Functionality of a website can be measured by considering the factors like there should not be any broken links, there should be less loading time. For usability you have to consider if your website is easy to use, can users read any blog without hesitation, can they share your blogs easily, can they feel a contact form? If the above factors are working finely on your website, then your website is easy to handle & can gain users satisfaction.
7. Navigation –
Easy navigation is the key to a great website. You can place a navigation in the header & footer of the website. If a user can easily access a website’s other web pages then it helps to increase a user engagement. If you are using a navigation which is confusing for your user & which is not placed at a right place, then there are very less chances to gain return users.
8. Call to action –
Including a call to action buttons on your website is very helpful for users. Which helps your users to contact you easily & its hows that your website is genuine & users can trust on it. In call to action buttons you can add a “Contact us today” or “Subscribe a newsletter”. The above call to action buttons will increase the customer’s engagement & you will also get the loyal customers.
9. Less load time –
It is one of the most important factors of SEO and website development also. While developing a website you have to keep an eye on the speed of your website also. Your website’s loading time has to be upto 5 sec. A website’s loading time is very important because it helps users to get the information they want on the exact time. If they are not getting the information on time from your site, they will get it from your competitors.
10. Active blog –
Nowadays, adding a blog on your website is very important, it shows your website is getting updated periodically & you are alive in the world of web. Working on current topics for blogs helps you to get more customers for your website, if you have a blog on current topics or topics which are related to your business shows that you are very updated in your functional areas. Active blogging also helps you to build a brand, increase communication & gain customer’s trust.
11. SEO friendly code –
While creating a webpage or building a website, it is impossible to keep a clean & SEO friendly code. If your website’s code is SEO friendly, it helps crawlers to crawl your website easily. It also helps you to get ROI. If you are using WordPress for your website, you can take the help of some plugins to get clean & SEO friendly code for your website.
12. Effective security –
In this technical world, more advanced security risks are there. There are many threats present like malware, injection of malicious code, hackers due to this your website should be secured on the front end & back end also. If you have an inclusion of payment gateways in your website or you have an ecommerce website, you have to protect a customer’s data & for this protection you have to add a SSL certificate to your website. The above factors are more important to consider while developing a new website which helps you to gain a lot of returning customers, more traffic & trust from users. While considering the above factors there are some other factors also, which you can’t ignore. These factors are as below –
- Compatibility with multiple browsers – Your website should be compatible with all types of browsers, it should not lose its structure & image quality while using other browsers.
- Responsive site – Your website should be responsive for every device,so users can see the same content & design regardless of the device.
- Social connecting buttons – It is a good practice to add a social sharing button on your website. It helps you divert website traffic to your social media channels also.
- Customer Testimonial – When you add a customer’s testimonials on your website, it helps you to gain trust from users. Customers also think that you are genuine & you want to grow your business.
- Original Content – While writing content for your website, avoid plagiarism. If you copy the content from other websites, crawlers don’t trust you & they will not scan your website, which tends to lose the ranking of your website on search engines.
If you really want to develop a website which you want to see on the first page on top of the organic ranking, then consider the all above factors. The Radiant IT Services Pvt. Ltd. follows the all above factors to develop a website. If you want to develop a website which helps you to grow your business online then visit our site – https://theradiantitservices.com/services/website-development/
Many web developers develop their websites & test them on different browsers, but while testing on different browsers they face some issues for their websites, these issues can be related to the style sheet, HTML DOCTYPE, Bowser-related libraries & frameworks.
It means that websites work finely only for a couple of browsers. So, there is a helping hand available for you that is Cross-Browser Testing. It helps you test if your website is working fine on different browsers, platforms & combinations of browsers & devices.
In this blog, you will learn the following –
What is a Lambda Test for Cross Browser Testing –
Software testing engineers mostly prefer to use selenium for cross-browser testing. If you really want a benefit of selenium, you can get it from automating web browser testing by Cloud selenium grid.
Lambda test is one of the platforms which accelerates activities related to cross-browser testing.
In this blog, you will get to know about cross-browser testing while exploring the benefits of the lambda test for the same.
Before turning to lambda test let’s see,
What is cross browser testing –
Cross-browser testing is a type of testing which helps you test if your website is working finely with all the available browsers & OS combinations or not. In cross-browser testing you can work on available browsers like Google Chrome, Firefox, Internet Explorer, Edge, Safari & available OS like Windows, MAC, iOS & Android.
This cross-browser testing can be performed manually using the Selenium testing grid. But, to perform this you have to test your website manually on each browser with a different OS. Though this is a good approach, it is not scalable & time-consuming.
So, here comes the Lambda Test, which offers you a more reliable, scalable & secure cloud-based selenium grid.
Lambda test is the Cross-browsing testing platform, which allows you to perform cross-browser testing for your website or web application along with 2000 browsers, operating systems & devices. In lambda tests, you can perform both automated & manual testing for your website.
What is a need of Lambda Test for Cross-Browser testing –
To perform cross-browser testing we can use the setup of an in-house selenium grid, where you can perform testing of small projects. This testing looks very simple & easy because we perform testing on a set of selected browsers & OS only.
But, scaling up this Selenium Grid is not easy & requires lots of maintenance & also, we can not test our website or web application on multiple number of devices as it will be more costly.
So, after thinking about the cost & time, it’s good to switch to a cloud-based selenium grid for cross-browser testing which requires minimal effort & time. This cloud-based selenium grid is offered by the Lambda test.
Major features of Lambda test –
- It supports automated testing over 2000+ existing browsers, OS & devices.
- It uses a scalable, reliable & secure cloud-based selenium grid for testing.
- There are minimal efforts required to switch the local selenium grid to a cloud-based selenium grid.
- Supports automation testing with Selenium 4 & the latest release of the Selenium framework.
- You can do parallel testing of your website, as automated testing helps you to test concurrently on different browsers & platforms combination.
- You can test locally hosted pages with Lambda Tunnel.
- Helps you to check the responsiveness of your website on different devices & viewport sizes.
- It can help you perform visual cross-browser testing on different devices & browser combinations. It auto-generates the screenshot of the result of visual testing.
- It supports integration with popular CI/CD tools like GitLab CI, Jenkins, CircleCI, Semaphore CI & more.
- It also supports integration with project management tools like Jira, GitHub, Asana & more.
These features help you to think that the automation testing on lambda test is more useful than manual testing but the platform’s manual testing is equally valuable. The choice of using one of them is dependent upon the test requirement.
Now, let’s how the above mentioned features work on lambda test –
- The Lambda Tunnel –
Testing locally-hosted pages is more important in web projects. To perform this testing, testing engineers used to have a local Selenium grid, which was not scalable for big projects. So, to perform this, the lambda tunnel app helps a lot, it tests your locally hosted pages by connecting them to the lambda test server through an SSH-based integration tunnel.
As you share these lambda test tunnels with other teammates, it avoids the hassle of creating new tunnels for each test case scenario.
- Network Throttling –
If we develop any website, it will be globally viewed by the audience. Though there are the fastest networks available in many countries or regions some regions are still using 2G & 3G networks & we want to test the product in good network condition & offline mode also.
To perform this network testing, the lambda test provides you Network Throttling, where you can test your product on 2G, 3G & offline mode.
- Geolocation Testing –
Geolocation testing is a testing of the website from different sets of IPs from all the countries across the globe.
Configuring a test to run from a specific country is a super breeze with a lambda test.
- Headless browser testing –
With lambda test, we can seamlessly run headless browser testing with different browsers & OS combinations. We can set this headless browser testing at a not-so-complicated test scenario.
The execution is so fast that it helps you to execute non-headless testing mode for more complicated scenarios.
- Testing on different time zones –
While working on web automation testing, we come across many testing scenarios, testing on different time zones is one of them. The performance of a website mostly depends upon the end user’s timezone.
Lambda test helps you test this end product on different time zones like UTC, Abidjan, Algiers, Accra & many more. You can combined timezones & geolocation to perform testing of your website through lambda test.
To perform cross-browser testing you can use a local selenium grid but that is limited to a few of the browsers & OS. Which is not scalable to work on big projects.
So, to work on cross-browser testing you have to switch to the cloud-based selenium grid which is scalable, reliable & secure. Which is also cost-consuming & gives you more than 2000+ browsers, OS & platforms for testing.
One of the biggest mistakes we make while writing content for content marketing is we don’t make a strategy for it. We also don’t monitor the content & change them constantly as per the requirement. We don’t even plan a strategy for how to get the organic ranking for the content we have written.
That is the reason, though our content is best through our perception still not get ranked. To get ranking in the content we need to create it with the SEO rules, marketing prospective, need to track it & monitor it. To complete all these things related to content marketing you can take the help of online tools. These tools guide you on all stages of content marketing.
Let’s take a look at the tools available online for the busy content writers –
- Groovejar –
It is a popup service that helps us to collect & covert traffic easily. It is very easy to integrate with email marketing websites like aWeber & MailChimp.
Groovejar has a very unique feature where you can review the product on yelp & Facebook & add that review to the website.
- Marketo –
This tool is used for enterprise systems. You can use this user-friendly cloud-based for lead management & use it to target & nurture the right customers. You can use the free trial for testing your content.
- HubSpot –
A great blog to follow for content marketing. If you are looking for tips & tricks to get ranked your content then you should definitely follow them. This tool is very useful for small businesses as they focus on inbound marketing which is helpful for content marketing strategy.
IT is a great tool to help throughout everything link content creation & optimization as well as social scheduling & email automation systems.
- BirdSong Analytics –
This BirdSong Analytics allows users to take a sneak peek into competitors’ data. By which they can see what content they are using at what time to attract the traffic to their website as well as how users get engaged with it.
You can use this tool for all types of businesses & their customer service is much great to use for any type of query.
- Almighty.press –
It has a unique feature that it can track the pre-viral topic that helps you a lot to find out the trending keywords & build a blog on it.
It also helps you to create editorial calendars & schedules for your social media.
The reason behind their pre-viral content tracking is that they are connected to various news channels around the world, so you can get up-to-date information on trending topics & you quickly create content or a blog on the same day trends.
- Mailchimp –
A very popular email marketing platform, after so many years it is still popular due to its user-friendly, versatile & affordable ways to automate emails. The advanced version of mailchimp allows you to segmentation with Instagram & Facebook ads. You can design your emails with the help of many templates & also do A/B Testing to improve your email marketing performance.
- BuzzSumo –
BuzzSumo helps you to easily find the content ideas for your business & what your competitors are doing for the same content idea. As you search for trending topics & keywords you will get shareable content ideas as well which are helpful to attract the audience.
You will also get the idea about social analytics insights & content alerts on trending topics. It also helps you to find the influencers who are associated with your business to follow & connect with them .
- Google Trends –
It is a quick & easy way to find the trending content topics. If you are thinking of any topic, you can go through Google Trends to check the relevance of the topic to global readership.
Though it is a very basic tool without lots of features, it is still very useful for the beginners who want to write content independently.
- ClickFunnels –
ClickFunnels helps you to create sales effective funnels which lead to conversions to sell products & services in a quick & easy way. It is very user-friendly, offers a drag-drop interface & many templates to create content.
It also helps you to do market research & audience segmentation, if you are looking to develop content & planning a strategy as a digital marketer.
- AdEspresso –
AdEspresso helps you to optimize Facebook ads in an easy way. you can use it for segmentation & targeting which ensures that your messages are going to the right people or not. It also allows users to save their messages & demographic preferences by creating an easy space to store all the media data.
- UberFlip –
It has a bunch of tools for lead generation & marketing as well as some other functions that can help you to increase the overall performance of your lead generation campaigns. You can manage all the content here as well as streamline workflows.
- SEM Rush –
As the name suggests it is a tool for Search Engine Marketing. It helps you to learn & engage with SEM on your site. It allows you to find the keywords & competitors for those keywords which helps you to design & plan your content for SEM.
These above-mentioned tools are blessings to all content writers. They help us to stay organized & to build an audience from our content. At the bottom line, the most important thing to remember is that we have to choose more wisely while keeping in mind our requirements, product & customer behavior.
In today’s era, everyone is trying so hard to take their business online. They not only want to take the business online but want to keep competition in the business alive. Every business wants to build a website as a first step to enter the online world of business.
While building a website, the first step everyone faces is buying a domain & hosting platform for their website.
While purchasing hosting services for your website, you need to keep the following things in mind –
- Uptime Reliability –
If your hosting is down, no one is able to see & work with your website & you always want to run your website 24/7. You need to choose a web hosting service provider which offers you a network uptime guarantee. If your website gets down then you have to make sure that your web hosting service provider should offer compensation for the same.
- Speed –
A most crucial factor of a website for SEO Rankings. If your website speed is low, your customers exit from your website within a second which is very harmful to your website. That is the reason you need to select a web hosting service provider which can guarantee you optimal website loading speed.
In most cases, if you pay more money to web hosting service providers, then you will get a higher speed.
- Customer Support –
A most needful factor to select a web hosting service provider, because you always need customer support if you make any changes in your website & it may tend to down your website. If you have good customer support you can work anytime on your website.
The above factors are the main factors to choose your web hosting service provider. There are other factors also available which you can consider like pricing & emailing.
In this blog, you will find the best web hosting service providers. Let’s take a look –
- Hostinger –
- DreamHost –
- Bluehost –
- Nexcess –
- HostGator –
It offers the most affordable hosting services in the market. Its pricing starts from $1.39/month. To get this lowest price deal, you need to sign a 4-year contract with Hostinger. You will not get so much storage, but your website can handle 10,000 visits per month without any issue.
In Hostinger as pricing increases, you will get more hosting resources & capabilities. In the business shared hosting plan which is only $3.99/month, you can make 100 websites with 200GB of storage data & unlimited bandwidth. It means that you will get the highest loading speed & data backup for your website at a very less cost.
If you mess your website during any changes you will get a backup of your website anytime.
Another thing that needs to consider is that Hostinger provides you 24X7X365 days support which is very much helpful in your need. It also guarantees your 99.99% uptime with a 30 days money-back policy.
If you are looking for a shared hosting service provider with less cost then you definitely have to choose a Hostinger.
It is one of the oldest web hosting service providers available in the market which was founded in 1996. By its foundation year, you may find it outdated but it’s not the truth. They have great adaptability to new trends in the market that is the reason they are the most used web hosting service provider in the market.
They provide great loading speed, friendly & supportive customer service & security. If you want to change your website you can change it within hours as their adaptability features are great & if you want to make major changes then their technical support team is always available for you.
They know that things can be changed as time passes, therefore they are always ready to help you to make changes to your website.
This is the reason there are more than 1.5 million websites that have chosen DreamHost as their web hosting service provider.
If you want to make your website within a week then you definitely need to choose WordPress, because 35% of the total websites available on the internet uses WordPress as the fastest web development platform with great features & pricing.
If you are looking for the best web hosting service provider for WordPress websites, then you have to go with a Bluehost only.
Pricing of Bluehost starts from $3.95/month & the highest package is for just $5.95/month in which you can access all the useful features.
Your website gets a good loading speed until you load your website with lots of plugins. In the future, if you install so many plugins to your website, which may make your website slow, then you can rely on Bluehost. They can provide you with technical support through active telephone service & live chat.
If you are looking for the best web hosting service provider for your online store then Nexcess is for you only. They offer you a wide range of hosting options with specialty solutions for Magento, WordPress, WooCommerce, BigCommerce, Drupal, etc.
In addition, you will get one-click auto-scaling to handle unexpected traffic spikes, 24X7 technical support & an SSL certificate which makes your website trustworthy, so customers can feel safe while browsing your website.
It means that you will get everything to start, manage & scale your online store & this is the reason there are 5,00,000+ websites that use Nexcess as a web hosting service provider.
Though you will not find it as cheap as other web hosting service providers you will have more features, better support & improved performance with the Nexcess.
If you need advanced security & quick growth for your e-commerce website then Nexcess is the best option for you.
It is the most useful web hosting service provider for blogging. It is the most affordable web hosting service provider for the beginning of the online posting.
Its basic package starts from $2.75/month which is useful for startups that want to get their website up & running. If you want to access more features then you can choose a higher-cost plan for your website.
Just like Bluehost, they have an active telephone service that you use anytime. They have a huge database of questions & answers with professional opinions & solutions to the common problem. You will find an easy solution to your problem with a demonstration & step-by-step guide.
You are going to have a long-term relationship with your web hosting service provider. So, choose your web hosting service provider wisely.
quick summary of the blog –
Hostinger – Low-cost shared hosting platform for startups.
DreamHost – Best if you need to do quick & responsive changes to your website.
Bluehost – Best for WordPress hosting.
Nexcess – Best for eCommerce hosting.
HostGator – Best for those who want to start blogging.