Everyone says that content writing is a difficult part while designing & developing any website. But it’s not true, about 98% of digital marketers say that written content is the most useful key for getting ranking in the organic search results on the search engines, still there are some people also there who say that content writing is less effective or not effective for the ranking.
The conclusion for content will not be effective, says that there is a lot of content available which doesn’t do anything that it has to do.
This article will be helpful to you to improve your content writing quality & success levels.
Below are top 10 factors which you to consider while writing a content –
- Make your headline impressive –
When readers visit your blog, 80% of them read the headline & 20% read the rest part. It means that your headline carries a lot of weight in your blog. Strong headlines have specific information and provide little details to grab the readers into the blog but don’t put a short story in the headline. According to BuzzSumo Analysis for Facebook & twitter , headlines with 65 characters are so impressive to get ranking as well as readers attention for the blog. Still length is not only important words that are important too for headline. Headlines with instructional phrases like “you need to know” or “why you should” are most likely to get shared on social media. It means that your readers always want to read the content which gives them some knowledge & it will not be waste of time.
- Impress readers with interesting intro –
By working on a headline can provoke your readers to click on your blog, now it’s a time to persuade them to read your content. An introduction part of your website should be more impressive so that readers will read the whole content. About 57% of the readers exit from your blog after reading the intro. There are 17% of readers who go further to read & some of them read the full content. It means that, if an intro of your blog or content doesn’t grab readers attention, don’t expect them to read full content. So, it’s good practice to get straight to your point after your headline, like you can add some content for the reason to choose this topic & jump to let get started or let’s see.
- Content for audience-
The starting of the content may keep your reader for a long time on your content or blog but it’s not enough. You need to write your blog or content for a specific audience. It means that don’t write your content for everyone, write it just for small groups of people. For example, the difference between the “tips for great content writing” or “content writing” may have different groups of audience. because if you just write content you may get assumed for something different. If you type tips for great content writing, you will get a great result which is more useful to you & it will be assumed that you are serious about what you are asking.
- Narrow article’s focus-
An article should be focused on the same point from headline to conclusion. Following this approach may help you to get more logical arguments. You just have to write content with the natural flow & which provides a takeaway point to readers. Keep a basic topic with a clear name while writing a content, for example –
- How to improve marketing strategy?
- How to do a better marketing strategy?
- How to plan a marketing strategy for social media?
All of the above are the topics for blog writing, in the first blog title you can’t predict between digital marketing or physical marketing. In the second blog title, you can at least find the goal for readers & in the last blog title you find what readers expect from you & what you need to write to compel that. The above titles may be defined as Bad, Better & Best. It means that it’s impossible to write for the bad category, for the better category you may write with some focus & for the best category you write your content with the full focus on the topic & with the natural flow & with points.
- Engaged content-
After reading a headline readers come to your blog, you should write a content which is more engaged otherwise there will be an increment in the bounce rate. According to BuzzSumo research, every platform requires a different type of content to keep users engaged to read the blog. Study proves that the content with more readability score doesn’t generally score much better than less readability score. You can say that generating the content for your specific audience with specific & focused content is more approachable & appreciative.
- Write with focusing on brand –
Why do more brands stand first than other brands? According to sprout social you may find out the range of factors which are directly related to brand & personality to attach your brand. Once you figure out for whom you are writing & what engages them keep doing it. To achieve this goal of focusing on the brand while writing a content, share a brand to all your employees so there will not be conflict between the content. Your Brand document should include –
- Vision & mission of your brand
- The description of your audience & their value
- Ideal relationship with your audience
- Examples of specific words & phrases you use.
- Provide a expecting knowledge to readers –
Think that you are searching for content writing & you find a first topic which is giving you instructions for Video content, of course you will not visit that blog again. Or imagine if, instead of giving specific tips, I write a blog with 2000 words you will not visit my blog after. That is the reason why you should write great content. That’s is crucial to find what people want from your content before you start writing a content via keyword research.
- Use content outline –
Once you have done with the topic, research for the topic & what the audience expects from your content, it’s time to create an outline. The outline of the content is nothing but defining a structure of your content. It is very simple. Take the questions from your keywords like why?, what?, how? & start using them as points to explain your content. For example, you want to write a blog on SEO for website, then to describe it you will find the questions like –
- Why is SEO important?
- What is in SEO?
- How to do SEO for your website?
- On-Page SEO
- Off-Page SEO
- Include useful tips –
From your content you have to ensure that readers will read something valuable. This thing gives you better sharing , publicity & returning users. To achieve these goals you have to include useful tips in your content which will work for your readers to achieve their specific goal for reading your blog. To make these things possible you have to be expert in your field.
- Add trust factors –
There are 100s of content providers & writers then why people should choose you only. To stand out in the crowd of other content writers you should follow some guidelines. That guideline are – Your content should be trustworthy It should be well researched & authoritative. To achieve these guidelines you can take the help of big names of your field. You can add the links to big names in your content or you can take links from them.
The above are the most valuable factors or key points to remember while writing a content. Just remember that great content writing starts from the defining audience & keeping a structure & natural flow of your content.
One of the biggest mistakes we make while writing content for content marketing is we don’t make a strategy for it. We also don’t monitor the content & change them constantly as per the requirement. We don’t even plan a strategy for how to get the organic ranking for the content we have written.
That is the reason, though our content is best through our perception still not get ranked. To get ranking in the content we need to create it with the SEO rules, marketing prospective, need to track it & monitor it. To complete all these things related to content marketing you can take the help of online tools. These tools guide you on all stages of content marketing.
Let’s take a look at the tools available online for the busy content writers –
- Groovejar –
It is a popup service that helps us to collect & covert traffic easily. It is very easy to integrate with email marketing websites like aWeber & MailChimp.
Groovejar has a very unique feature where you can review the product on yelp & Facebook & add that review to the website.
- Marketo –
This tool is used for enterprise systems. You can use this user-friendly cloud-based for lead management & use it to target & nurture the right customers. You can use the free trial for testing your content.
- HubSpot –
A great blog to follow for content marketing. If you are looking for tips & tricks to get ranked your content then you should definitely follow them. This tool is very useful for small businesses as they focus on inbound marketing which is helpful for content marketing strategy.
IT is a great tool to help throughout everything link content creation & optimization as well as social scheduling & email automation systems.
- BirdSong Analytics –
This BirdSong Analytics allows users to take a sneak peek into competitors’ data. By which they can see what content they are using at what time to attract the traffic to their website as well as how users get engaged with it.
You can use this tool for all types of businesses & their customer service is much great to use for any type of query.
- Almighty.press –
It has a unique feature that it can track the pre-viral topic that helps you a lot to find out the trending keywords & build a blog on it.
It also helps you to create editorial calendars & schedules for your social media.
The reason behind their pre-viral content tracking is that they are connected to various news channels around the world, so you can get up-to-date information on trending topics & you quickly create content or a blog on the same day trends.
- Mailchimp –
A very popular email marketing platform, after so many years it is still popular due to its user-friendly, versatile & affordable ways to automate emails. The advanced version of mailchimp allows you to segmentation with Instagram & Facebook ads. You can design your emails with the help of many templates & also do A/B Testing to improve your email marketing performance.
- BuzzSumo –
BuzzSumo helps you to easily find the content ideas for your business & what your competitors are doing for the same content idea. As you search for trending topics & keywords you will get shareable content ideas as well which are helpful to attract the audience.
You will also get the idea about social analytics insights & content alerts on trending topics. It also helps you to find the influencers who are associated with your business to follow & connect with them .
- Google Trends –
It is a quick & easy way to find the trending content topics. If you are thinking of any topic, you can go through Google Trends to check the relevance of the topic to global readership.
Though it is a very basic tool without lots of features, it is still very useful for the beginners who want to write content independently.
- ClickFunnels –
ClickFunnels helps you to create sales effective funnels which lead to conversions to sell products & services in a quick & easy way. It is very user-friendly, offers a drag-drop interface & many templates to create content.
It also helps you to do market research & audience segmentation, if you are looking to develop content & planning a strategy as a digital marketer.
- AdEspresso –
AdEspresso helps you to optimize Facebook ads in an easy way. you can use it for segmentation & targeting which ensures that your messages are going to the right people or not. It also allows users to save their messages & demographic preferences by creating an easy space to store all the media data.
- UberFlip –
It has a bunch of tools for lead generation & marketing as well as some other functions that can help you to increase the overall performance of your lead generation campaigns. You can manage all the content here as well as streamline workflows.
- SEM Rush –
As the name suggests it is a tool for Search Engine Marketing. It helps you to learn & engage with SEM on your site. It allows you to find the keywords & competitors for those keywords which helps you to design & plan your content for SEM.
These above-mentioned tools are blessings to all content writers. They help us to stay organized & to build an audience from our content. At the bottom line, the most important thing to remember is that we have to choose more wisely while keeping in mind our requirements, product & customer behavior.