In Digital Marketing, SEO (Search Engine Optimization) is a process of increasing organic ranking of your website or a particular webpage.
In this SEO, you follow 2 approaches to increase your organic ranking.
- On-Page SEO
- Off-Page SEO
In On-page SEO you have to follow the On-Page SEO factors, which are already decided by Google. You have to simply follow these factors & make changes to your website. This helps you to increase your website ranking by a little bit. But, to boost your website ranking, an Off-page SEO strategy plays a major role.
In Off-page SEO, you need to get quality backlinks to boost your website’s organic ranking. There are 2 types of backlinks
In Do-Follow you get a Trust & Traffic from the website from which you are generating a backlink & in No-Follow you get only a Traffic, not Trust. There are many ways to generate backlinks
- Directory submission
- Article submission
- Video submission
- Question and Answer sites
- Social bookmarking
- Forum posting
- Guest posting
- Press Release (PR) submission
- Paid Listings
Commenting – Videos, Articles, Blogs etc.
In the above ways of generating backlinks, there are some sites that give you paid backlinks as well which are always Do-follow backlinks. As we have many ways to generate backlinks, but we are always in need to get quality backlinks which gives you trust & traffic both. There are some guidelines you need to follow while selecting a site to generate backlinks
- Domain Age
- Page Relevancy
- Video views
These factors are very much effective to generate quality backlinks. As viewers or readers, who read comments or blogs can get an idea of your website. Social Media also plays a supportive role in boosting up your organic ranking, by sending traffic to your websites by running paid campaigns or by social media posts.
Conclusion – Whether it is a Do-follow link or a No-follow link both will work to increase your ranking in different ways.
Search Engine Result page(SERP) – Latest Trends in 2021
Search Engine Result Page shows us websites related to the search query. This SERP shows a result as Ads first then local listings & organic results and ends with the ads again. To decide the occurrence of websites, ads & local listings on SERP Google follows an algorithm that scans websites according to the query & sets the ranking of the websites.
This SERP algorithm changes several times a year. But as there are very minute changes every time it doesn’t affect the ranking that much.
In 2021 also, SERP is ready for updation which may affect your organic ranking.
Let’s see what this updation brings –
Focus more on User Intent –
Before year or two keywords or user queries used to play a very important role in the ranking of websites as SEO focused mainly on keywords, keyword search volumes, and content which includes keywords with a density of keywords kept in mind. Now, there is a little bit of change in the way of keyword role, now the algorithm focuses on user intention according to the search query, which means that the content you are going to write on webpages should understand the user intention also. For example, if anyone is interested in buying a fish tank for a house, then it will take the user’s intent as he is in search of tank size, types of fish, fish food, etc. So, the content which is full of this information will rank organic.
Focus more on user behaviour, not on keyword search volume –
A keyword search volume is used to be the major factor to add content on the webpages & to add description & headings in the Ad copy. But the keyword search volume itself indicates that there is high competition for this keyword, so everyone is in the race to get the rank for the same keyword. Then how to be different from the others? Check your user behavioural analytics which helps you to find where a user comes from as direct, referral or social media. Then the path flow of user behaviour on the website & where the content of your website promotes a new product which is in offer or sale. To track this behavioural analytics of users you can follow the Google Analytics tool which gives you an exact idea of your user behaviour which helps you to be different from the competitor.
There are others factors also which plays a important role in SERP rankings –
Natural language processing –
Google doesn’t only search for what users are searching for, but it tries to understand what users are exactly looking at by natural language processing. It is done by artificial intelligence which helps computers to process & understand human language naturally.
For example – If you are searching for “Test cricket match time for tomorrow” on Google, it shows you the whole timetable for test cricket as you haven’t specified a team and place for the query. It concludes that Google focuses on User Intent, not on traditional optimization.
More focus on Core Web Vitals –
To improve your ranking core web vitals play an important role. There are 4 core web vitals which includes
How much time page takes to load & displays components.
It is the length of delay between when a user does some action & how much time it requires to process the user interaction.
Visual Stability –
Mobile Experience –
Your website should be responsive regarding the device on which it is opened. You can enhance your website’s mobile experience by using a readable content format on mobile, removing components that take more time to load & using buttons that are more clickable on mobile.
More focus on Passage Indexing –
Passage indexing is a new method of indexing a page used by Google. In this method instead of indexing the whole page, Google snips out the section from the longer page which is not directly related to the user query but related to the content the user is looking for & index it. This passage indexing focuses on the content you have added to a website.
Changes in SERP layout & functionality –
SERP is changing drastically in the last few years, features added are Google Answer Box, local 3-pack & people also ask other users to help them out.
What is in the future of SERP?
More zero-click answers –
Google is enhancing their SERP in a way that users directly get the answer for what the user is searching for, which prevents them from clicking any link.
Local SEO –
As Google has started to understand user intent, it gives you local results more often. That is the reason why GMB is more important.
Google will use Virtual Reality & Augmented Reality in the future -As video usage is rising nowadays Google will definitely use videos, Virtual Reality & Augmented Reality for the SERP in the future.
Google has already started to focus on the Users, marketers have to do the same. You need to focus on passage indexing, user experience rather than focusing on traditional ways of optimization like writing meta title, description for every page. In the end, user intent needs to be more focused on your webpage content.
Post-Pandemic Marketing Strategies to Help Small Businesses Thrive
The Pandemic situation is again rising in India, the impact of this pandemic situation is the worst on everything from living entities to non-living entities. But there is one positive aspect of this situation also that is , it is boosting the word “Go Digital”. This “Go Digital” has become very popular in this pandemic situation because everyone is online today from their home.
Nowadays, we are more dependent on non-living entities than living one. Now, All our daily needs can be fulfilled online like Grocery shopping and clothes. Before the Pandemic situation we used to buy only electric products, clothes, accessories online, there are many platforms available for it. But, as you can see many e-commerce companies also started to provide all your daily needs online. These daily needs are varying from your home grocery to your medicines.
These are the things about the businesses which are already on digital platforms, then what about the businesses which are still not able to get online. In this category there are businesses like Hostels, hotels, small vendors, small organizations, gyms, institutions, colleges etc.
For this type of business, there is the option of Digital Marketing or Online marketing, you just need to find out the ways to grow your business online.
Depending on the type of your business, there are different ways to grow your business online. You can use the paid , unpaid platforms to grow your business online through Digital Marketing. There are various tools or platforms available for digital marketing like,
Social media marketing – As everyone is at home due to pandemic situations they are
supposed to be more online on social media platforms. If you need more customers to buy your product or service online then you need to increase your presence online. If your products or services get shown online on your customers social media accounts while they are surfing through their profile, they are more likely to get involved with you. This will help you to get online customers. This type of marketing is helpful for all types of businesses like hotels, hostels,gyms, institutes, colleges etc. Grow your business through social media marketing.
Local SEO – Local SEO is nothing but growing your business locally, this helps you to get new customers which are living in your nearby areas like within 5km radius. Local SEO is a listing provided by Google Search Engine, the ranking in this listing is dependent on the geological distance of customers to your business, reviews given by previous customers, frequent updates regarding your business, offers etc. It is a very useful tool as there are a lot of chances to get you more customers because it is much common that we are always looking for the nearby services or stores with good quality. Get to know locally.
SEO – SEO is the most powerful tool to grow your business online, if you are a service provider you need to have a website & if you have a website then you need to get ranked in the search engines. In this situation SEO is compulsory to get higher ranking in the search engines. There are 2 types of SEO like On-Page SEO & Off-Page SEO, On-Page where we do changes in the websites which helps you to get more interaction with your customers. In off-page SEO we work on getting more traffic through social media channels & other websites which already have better ranking. SEO helps you a lot because there are still some people who go for organic results than paid one, the reason behind it is they know the quality of services or products you provide. In this situation you will get more genuine customers. Increase your organic ranking.
Email Marketing – Nowadays you can see more promotional emails in your email account than the primary one. These promotional emails include offers, discounts etc. It is the best way to get engaged with your customers as it helps you to leave the impression & presence of your business in the customer’s mind. Every person checks his emails on a daily basis. So, there are a lot of chances to get more conversions through email marketing. Maybe you will not get the business at the same time you have sent the email but there is a chance that a customer will think of you when there is a need for a product or service you provide.
Content Marketing – When you see the offer or discount you get more attracted to that
promotion? Right. But have you been wondering how they can attract you to buy their product, the reason behind is the content which captures your mind. Nowadays content marketing is a main key to capture anyone’s mind to provoke them to buy your service or your product. Many times you have seen a promotional mail in your inbox, they send you the emails which are more readable & provokes us to open that mail, after opening that email there are offers which are bounding with a catchy content. This content marketing also impacts on social media marketing. The more catchy your content & post is more likely it is to get engagement from the customers.
These are the main aspects of Digital Marketing, but what is more important to get your
business online is a strategic planning to grow your business online using above tools or
methods. As the pandemic situation is affecting everyone badly and everyone wants to come online for their businesses, you need to stand out in this competition. We are The Radiant IT Services Pvt. Ltd. are always there to help you out to standout in this pandemic situation with more strategic planning & with the best team of Digital Marketing in industry.
Content Marketing – Short is sweet
Content marketing is a powerful tool to spread your business across the internet. There are various ways to use content for your business. The traditional ways of content writing are Blog writing, content on webpages & new ways for using content as a marketing tool are videos, questions & answers, social bookmarking guest posts, social media, video creation etc.
Do you know that day by day content is getting shorter and shorter?
In 2006, twitter started the idea of short content, which is what we called a tweet, it was limited to 140 characters, later in 2017, it was exceeded to 280 characters. But still it is short. It is the most popular social media which helps to put your moto within a short message. It is more efficient, because your followers no need to read the whole paragraph & they can get an exact idea of your tweet.
Later then, tiktok is there which has a video limit 15 sec though currently it is 60 sec but you have to create a video of 60 sec & then you can upload it in parts, each part with 15 sec duration. Till today, the 60 sec video is not much popular on tiktok, as people don’t have that much time to wait & watch unless & until content is unique & have some quotes or messages or jokes are there.
The above both examples means that people are getting interested in short content which is more entertaining & suitable to read, which can easily satisfy customers or user’s requirements.
So, the long content is out of date, of course not. We can still use it for website writing, blogs but for social media or virtual media you have to go short & short. It is a more effective way of content marketing through social media.
At the end, conclusion is for social media or virtual media, short is sweet!
Reasons To Choose Digital Marketing For Your Business
Digital marketing, online marketing or internet marketing terms itself suggest that taking your business online by choosing digital path instead of traditional path of marketing. Nowadays choosing digital marketing for your business is as important as selecting a location for your business. There are following main reasons to choose Digital Marketing for your business –
- Affordable cost to start marketing
- Measurable Response
- Easy engagement with customers
Selecting digital marketing for your business gives you strategic plans & more conversion rate with those strategic plans at an affordable cost.It increases the range of customers to worldwide. It means that the more you reach your customers,the more you get the business. In traditional marketing we get to reach the customers in limited locations, or you can say your customers are only from your local areas.In Digital Marketing, there is an inclusion of various channels which helps you to grow your business online. It includes Social Media Marketing, Local Listings, SEO, SEM, Email Marketing, SMS Marketing etc. These are the paid & unpaid mediums of internet marketing which are very effective for your business to grow & increase through online as well as physically. Let’s see the following reasons to choose Digital Marketing For Your Business –
- Higher Conversion Rate –
While working in a traditional way to grow your business we often face an issue that there is a low rate of conversion as customers don’t get interested in buying products & they also think that it is a waste of time to listen to product information & buy it.In digital marketing, we can effectively explain the product information to the customer which provokes them to buy your product. There is also a way that we post some key images of products with price. If a customer is satisfied with the price, he goes to buy the product. That is we always get the customers who are going to buy the products & therefore, we get the higher conversion rate in Digital Marketing.
- Increase in Brand value –
Social media is an effective medium in Digital Marketing,it measures your business growth in impression format or customer reach format.This in return, helps to build your product image in the customer’s mind. There is also a review system available on social media platforms which gradually helps you to increase a conversion rate which results in an increment in brand value.
- Helps to grow business in all the way –
The mediums which we used for Digital Marketing are itself a very huge platform. They are customizable & cheaper, which helps you to use your budget on various platforms at the same time & it leads to grow your business in all the way in a very small amount of time & money.
- Cost Effective –
If your business is new & within a few days you want to take it to the top level, you have to spend the whole money on marketing. But while spending money on marketing you have other resources also which you need to take care. That is the reason you can switch to digital marketing because in a limited amount of money you can grow your business & if you have less budget then you can target genuine customers which helps you to increase conversion rate.
- Targeting & connecting to mobile customers –
Nowadays we all use smartphones, we all have the whole world on the smartphones. Everyone uses their phones for every purpose. That is the reason every website is now mobile friendly which helps customers to buy all products online & also there is an increase in social media use from mobiles. Targeting & communicating these customers helps you to grow a conversion rate which leads to increment in business.
Conclusion is that, you have a small business or large business you always need a digital marketing to grow your business.