One of the biggest mistakes we make while writing content for content marketing is we don’t make a strategy for it. We also don’t monitor the content & change them constantly as per the requirement. We don’t even plan a strategy for how to get the organic ranking for the content we have written.
That is the reason, though our content is best through our perception still not get ranked. To get ranking in the content we need to create it with the SEO rules, marketing prospective, need to track it & monitor it. To complete all these things related to content marketing you can take the help of online tools. These tools guide you on all stages of content marketing.
Let’s take a look at the tools available online for the busy content writers –
- Groovejar –
It is a popup service that helps us to collect & covert traffic easily. It is very easy to integrate with email marketing websites like aWeber & MailChimp.
Groovejar has a very unique feature where you can review the product on yelp & Facebook & add that review to the website.
- Marketo –
This tool is used for enterprise systems. You can use this user-friendly cloud-based for lead management & use it to target & nurture the right customers. You can use the free trial for testing your content.
- HubSpot –
A great blog to follow for content marketing. If you are looking for tips & tricks to get ranked your content then you should definitely follow them. This tool is very useful for small businesses as they focus on inbound marketing which is helpful for content marketing strategy.
IT is a great tool to help throughout everything link content creation & optimization as well as social scheduling & email automation systems.
- BirdSong Analytics –
This BirdSong Analytics allows users to take a sneak peek into competitors’ data. By which they can see what content they are using at what time to attract the traffic to their website as well as how users get engaged with it.
You can use this tool for all types of businesses & their customer service is much great to use for any type of query.
- Almighty.press –
It has a unique feature that it can track the pre-viral topic that helps you a lot to find out the trending keywords & build a blog on it.
It also helps you to create editorial calendars & schedules for your social media.
The reason behind their pre-viral content tracking is that they are connected to various news channels around the world, so you can get up-to-date information on trending topics & you quickly create content or a blog on the same day trends.
- Mailchimp –
A very popular email marketing platform, after so many years it is still popular due to its user-friendly, versatile & affordable ways to automate emails. The advanced version of mailchimp allows you to segmentation with Instagram & Facebook ads. You can design your emails with the help of many templates & also do A/B Testing to improve your email marketing performance.
- BuzzSumo –
BuzzSumo helps you to easily find the content ideas for your business & what your competitors are doing for the same content idea. As you search for trending topics & keywords you will get shareable content ideas as well which are helpful to attract the audience.
You will also get the idea about social analytics insights & content alerts on trending topics. It also helps you to find the influencers who are associated with your business to follow & connect with them .
- Google Trends –
It is a quick & easy way to find the trending content topics. If you are thinking of any topic, you can go through Google Trends to check the relevance of the topic to global readership.
Though it is a very basic tool without lots of features, it is still very useful for the beginners who want to write content independently.
- ClickFunnels –
ClickFunnels helps you to create sales effective funnels which lead to conversions to sell products & services in a quick & easy way. It is very user-friendly, offers a drag-drop interface & many templates to create content.
It also helps you to do market research & audience segmentation, if you are looking to develop content & planning a strategy as a digital marketer.
- AdEspresso –
AdEspresso helps you to optimize Facebook ads in an easy way. you can use it for segmentation & targeting which ensures that your messages are going to the right people or not. It also allows users to save their messages & demographic preferences by creating an easy space to store all the media data.
- UberFlip –
It has a bunch of tools for lead generation & marketing as well as some other functions that can help you to increase the overall performance of your lead generation campaigns. You can manage all the content here as well as streamline workflows.
- SEM Rush –
As the name suggests it is a tool for Search Engine Marketing. It helps you to learn & engage with SEM on your site. It allows you to find the keywords & competitors for those keywords which helps you to design & plan your content for SEM.
These above-mentioned tools are blessings to all content writers. They help us to stay organized & to build an audience from our content. At the bottom line, the most important thing to remember is that we have to choose more wisely while keeping in mind our requirements, product & customer behavior.